Urbani History

The family...the company

The Urbani family has been a prestigious and respected name in the truffle business for generations.

From its inception, in 1850, under the guidance of Carlo Urbani, the Urbani reputation for excellence has been carefully and faithfully handed down from one generation to the next.
As a result, the passage of so many years has served only to strengthen the Urbani name and heritage, as each newer generation blends the traditions, customs and knowledge of the previous one, and adds its own unique sense of enrichment. Thus the Urbani name maintains its esteemed reputation of pre-eminence, and continues to represent the best in truffle sourcing and processing.

Today, the Urbani Group is proudly and effectively directed by Paolo and Bruno Urbani, direct descendant brothers of the Urbani founders.
Each one of these highly dedicated and trusted men serves as the primary conduit through which all Italian and foreign associates make their initial contact with the Urbani Tartufi company.
In addition, Paolo and Bruno Urbani represent the assurance that there will be a constant supply of truffles.

The success of Urbani, in great measure, has been made possible by the unique charisma and profound knowledge of the Urbani brothers.
For both Paolo and Bruno, their greatest pleasure is seeing their truffles, which are found and picked in fertile woodlands thousands of miles away, being served on tables in some of the most prestigious restaurants in the world, or as stunning exhibits in famous shop windows, where they entice shoppers who know – and long for – the exotic taste and pleasures of a truffle.
Paolo and Bruno Urbani understand that because of the Urbani legend and legacy, they have become an integral part of a highly successful and fascinating world that for centuries has revolved around the delicate truffle.
By providing the world with this rarest of delicacies, the Urbanis understand the economic contract that exists between them and their workers, and between them and their clients.
These are contracts that they take with the utmost seriousness and sense of moral obligation. They not only acknowledge the benefit of hard work; they celebrate it.
For this reason, Paolo Urbani received the highest sign of honor – the "Cavaliere del Lavoro" - from the President of the Italian Republic.
This prestigious title is reserved only for those special (and rare) entrepreneurs who have made a huge economic impact on Italy.

The future of the Urbani group holds important prospects for expansion, thanks to the many younger members of the Urbani family who are determined to make a name for themselves, such as Olga urbani who, always at the side of her father Paolo, is active at the general management of the company, working in the areas of company image, marketing, public relations, and the management of Urbani Tartufi and its associated companies.
With her, the future of the group has important expanding chances thanks to the presence of Carlo and Giammarco Urbani, full of strong passion for the family business. Carlo Urbani, Bruno's son, is the manager for the management of foreign countries marketing. Giammarco Urbani, again Bruno's son, is the manager for italian market sales.

Urbani is strongly present all over the world:

The Urbani Truffles USA, in New York, that distributes the products in the whole America and Canada;
Urbani United Kingdom, in London;
Urbani Japan, in Tokio;
Urbani Germany;
Urbani Denmark, in Copenhagen, which also has a delicatessen shop;
Urbani Netherlands, in Amsterdam, with the now famous Fred and iolanda De Leeuw and their shop of gourmet products;
Urbani Brussels, Belgium, where Urbani has also a special relationship with Mr. Luigi Ciciriello, owner of the very famous restaurants La Truffle Noire and L'Atelier de la Truffe Noire.
By now its clear that the Urbani Truffles Group is the absolute world leader in truffles, processing an annual average of 100 tons of product, and it is one of the most prestigious flags of Italy in the world.

Paolo Urbani continues to repeat the slogan

All over the world, the word for truffles is Urbani.